Influencer & creator partnerships
Creator selection, briefing, performance tracking and ROI analysis — from first brief to final report.
Sr. Social Media & Influencer Marketing Specialist
I'm Selhan Berkin Ceylan. I build brand, social and creator programs that people actually choose to follow — and I measure every one of them.
From 29.7K to 147K followers. One Reels that brought 77K people in a single run. The best performing Instagram account in Turkey. Growth like this isn't luck — it's craft.
Impact
What I do
Creator selection, briefing, performance tracking and ROI analysis — from first brief to final report.
Reels and TikTok built on trends, with early adoption of new platform features.
Channels and community for four group companies with one consistent voice.
Social aligned with CRM — web push, SMS and email — for one customer journey.
Content pipelines with n8n and generative AI for faster production.
Engagement, sentiment and conversion KPIs turned into clear, actionable executive reports.
Highlights
Experience
Senior Social Media & Influencer Marketing Specialist · Feb 2025 — Now
Social Media Specialist · Nov 2023 — Feb 2025
Performance Marketing Specialist · Apr 2023 — Nov 2023
Leading social, influencer and brand communications for Gedik Yatırım and the Inveo group companies.
Marketing Specialist
Cross-channel marketing communications, influencer campaigns and in-app communication for a fast-growing online market.
Marketing Communications Intern
Influencer and affiliate processes, brand-awareness projects with agencies and social media operations.
Social Media & Content Director · Editor in Chief
Built a 1,000-member developer community and ran an editorial newsroom covering tech and Apple.
Education
İstanbul Arel University · 2017 — 2022
Certifications
Design
Open to conversations about influencer, brand and social roles.